The aim of monitoring is to officially and publicly record the facts of brands’ ads existence on the websites to which the rights holders have claims – that might both damage brand reputation and show indirect support for video piracy by companies/brands. We would like to once again draw the attention of advertisers to the fact that sponsoring the business of "pirates" they become pirate benefits.
UAPA , monitoring organizer, together with the “Clear Sky” Initiative seek to draw the attention of all concerned to the fact that the problem of piracy is not only placing and viewing stolen video products but also financing the business built on this model by advertisers.
Sorting of monitoring data takes place according to brand's names or websites that advertise massively, using the creations of well-known brands; as a confirmation, the print-screen of the brand placement, as well as the utm-label, is provided.
The monitoring of advertisements on the websites claimed by Getty Images is carried out by the copyright owner himself, the screenshots are placed on the site in accordance with the general rules of monitoring.
According to the rules of monitoring, brands advertising is fixed on web-sites from the list of blacklists for the previous month (for example, in February by the January list) monthly during 3 sequential months. In case of a brand ad appearing, relevant notification is sent to the brand's or agency address. If the ads are systematic, i.e. are noticed more than during 1 month (monitoring), relevant month’s screenshots are published.