The aim of monitoring is to officially and publicly record the facts when companies / brands support video piracy, and once again draw the attention of advertisers to the fact that sponsoring the business of pirates they become pirate benefits.
UAPA , monitoring organizer, together with “Clear Sky” Initiative seek to draw the attention of all concerned to the fact that the problem of piracy is not only placing and viewing stolen video products, but also financing the business built on this model by advertisers.
Sorting of monitoring data takes place according to brands names; as a confirmation, the print-screen of the brand placement, as well as the utm-label, is provided.
According to the rules of monitoring, brands advertising is fixed monthly during 3 sequential months. In case of a brand ad appearing, relevant notification is sent to the brand's address. If the ads are systematic, i.e. are noticed more than during 1 month (monitoring), relevant month’s screenshots are published.